If you own a business that primarily bases on the internet, you might want to know the worth of top ranking in Google search result. Certainly, top ranking means different values for different type of businesses. Search volume and the niche of a business will make a huge difference to the actual value of being in the first place on the search result. In this article, I will help you to know the value that top rankings add to the overall worth of your digital business if you need to sell it. For instance, if an online business owns many top rankings in the search result, how much money the owner should expect in return when he or she sells it.
If you are in touch with SEO techniques and methods, you might have noticed something odd about the valuation of a website. If traffic for a website is overly dependent on Google, it can slightly decrease the worth of that business. In other words, we expect an online business whose traffic is specifically made up of organic traffic (referrals) to be worth less than a website that has traffic coming from different sources, such as social media, search engines, and numerous other advertising. The question is that everyone is looking for ways to improve the ranking of their business in Google search result and if a website has a different top position in the search result, why it seems like a problem. People who purchase online businesses hate to take risks, and organic ranking considered as a higher risk because of the source of traffic.
We do not know the future of online search: however, it might seem ridiculous; we do not know how people will look for their product in future. As we already know that people have started to do product base searches on famous shopping websites. Past algorithm changes that have done on search engines have scared investor: Penguin, Panda, and Florida were three of the many updates that cost a fortune to the investors. While buyers trust solid, good "white hat" SEO such as Indianapolis SEO there's still a fear of what Google may do next. Getting top rankings is no doubt a competitive task: Even if you already hold a top ranking, there are dozens of other businessmen who would do whatever in their reach to secure that position and to throw you down. So, the moment you left fighting for that top position, you will begin to fall.
However, securing a top position should not be the only goal of you; you also have to look at how it is helping you to boost your business and how it is helping you to increase your earnings. And this is where most individuals run into a misapprehension of valuation approach. While it seems that their website has less value because of plenty of search traffic, the fact is that their website would not be worth much at all without that organic traffic in the first place! And the reason is simple; they have revenue because they have traffic. And because they have earnings (and revenue), the website will gain significant value momentarily. Even though you can hire Indianapolis SEO and improve your ranking with their expertise, do not become too dependent only on Google, diversify your referrals. As mentioned earlier in this article, relying on only Google will not just decrease the worth of your business, but also it will make you dependent completely on Google.