If you own a business that primarily bases on the
internet, you might want to know the worth of top ranking in Google search result. Certainly, top ranking means different values for different type of
businesses. Search volume and the niche of a business will make a huge
difference to the actual value of being in the first place on the search
result. In this article, I will help you to know the value that top rankings
add to the overall worth of your digital business if you need to sell it. For
instance, if an online business owns many top rankings in the search result,
how much money the owner should expect in return when he or she sells it.
If you are in touch with SEO techniques and methods, you
might have noticed something odd about the valuation of a website. If traffic
for a website is overly dependent on Google, it can slightly decrease the worth
of that business. In other words, we expect an online business whose traffic is
specifically made up of organic traffic (referrals) to be worth less than a
website that has traffic coming from different sources, such as social media,
search engines, and numerous other advertising. The question is that everyone
is looking for ways to improve the ranking of their business in Google search
result and if a website has a different top position in the search result, why
it seems like a problem. People who purchase online businesses hate to take
risks, and organic ranking considered as a higher risk because of the source of
traffic.
We do not know the future of online search: however, it
might seem ridiculous; we do not know how people will look for their product in
future. As we already know that people have started to do product base searches
on famous shopping websites. Past algorithm changes that have done on search
engines have scared investor: Penguin, Panda, and Florida were three of the
many updates that cost a fortune to the investors. While buyers trust solid,
good "white hat" SEO such as Indianapolis SEO there's still a fear of
what Google may do next. Getting top rankings is no doubt a competitive task:
Even if you already hold a top ranking, there are dozens of other businessmen
who would do whatever in their reach to secure that position and to throw you
down. So, the moment you left fighting for that top position, you will begin to
fall.
However, securing a top position should not be the only
goal of you; you also have to look at how it is helping you to boost your
business and how it is helping you to increase your earnings. And this is where
most individuals run into a misapprehension of valuation approach. While it
seems that their website has less value because of plenty of search traffic,
the fact is that their website would not be worth much at all without that
organic traffic in the first place! And the reason is simple; they have revenue
because they have traffic. And because they have earnings (and revenue), the
website will gain significant value momentarily. Even though you can hire
Indianapolis SEO and improve your ranking with their expertise, do not become
too dependent only on Google, diversify your referrals. As mentioned earlier in
this article, relying on only Google will not just decrease the worth of your
business, but also it will make you dependent completely on Google.
